Lie Yourself Thin?

This may work but it sure doesn’t seem right:

In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts. Now some psychologists have a new idea: Lying.

Hell, this is no new idea. Cheaters, thieves and politicians lie all the time. It still does not make it acceptable.
Via Morford.