Novartis’ Boost Plus is being given credit for an extreme case of priapism:

A man has sued the maker of the health drink Boost Plus, claiming the vitamin-enriched beverage gave him an erection that would not subside and caused him to be hospitalized.

Is there any way to tell if Boost Plus sales are rising since this hit the press?
What I don’t see in the article is how much of this stuff he drank and whether he took any initiative to, uhhh, work it off.
If Boost Plus really has this effect a lot more folks would have found out by now. Nevertheless, we can expect this to become a junior high urban legend explanation for more than a few morning woodys.
Perhaps Novartis should follow Pfizer’s lead and warn its consumers that if it stays hard longer than 4 hours they should get medical assistance.

Via Notes from Dr. RW.