August 12, 2003
Marketing Peripherals
Eric at the Fireant Gazette is not sold by this Kensington add on the back of the September isse of MacWorld:
The tag line on the ad reads "Suddenly, Jennifer realized she forgot her Kensington Car/Air Adapter." The "snicker, snicker" is implied......Does anyone know on which airline this is common? Posted by Steve on August 12, 2003I suppose this ad is appropriate if your demographic target is 13-year-old males, but last time I check Apple's price list (and it's been pretty recently, you know), most of them don't have the kind of folding cash needed for Apple's stuff.
