Modulator

Calendars

You may have seen calendars of a more or less naughty variety hanging on the wall of your mechanic's office or work area. Well, maybe not as these somewhat naughty ones may have been an artifact of the days when every service station had mechanics working in their garage.

The corporate mission of Pirelli is:

Pirelli's business is centered on the key markets of Tyres, Energy Cables and Systems, Telecom Cables and Systems and Real Estate, in which we are among the world leaders and innovators.

You probably know them best from their "tyre" business. They have a marketing calendar.

And their 2004 calendar is not The Thing to all:

I must be getting old. There�s no way I would even bother to hang the latest Pirelli calender in my workshop.

Allan shares their September 2004 (NWF) picture as an example.

Looking at the calendars (there are a few years of back issues at the Pirelli site) makes me think that either Italian mechanics/cable layers have slightly different aesthetic bents then their US/Australian counterparts or Pirelli is targeting a different audience.

I think the calendar is pretty neat and while I couldn't hang it in my work office I'd certainly consider hanging it in my home office.

Posted by Steve on January 12, 2004