February 2, 2004
One more on the 'Superbowl'
I wasn't going to say more about yesterdays marketing event that had a football game scattered through it but then I read Andrew Cline's post and thought I'd just react to it. First:
I believe my nine-year-old daughter should be able to watch the Super Bowl with me without being exposed to Janet Jackson's boob or Kid Rock's desecration of an American Flag.Yep, we should have been warned and all this talk of the boob baring being an accident...I don't buy it one bit. Why else did he reach across her chest and grab on? On the other hand, we did not have young children in the house at the time and were more surprised then anything else.
We also were not amused or entertained when Kid Rock appeared wearing a flag. It did not lend anything to his, for us, mostly unintelligible performance and seemed to only serve to insult a large part of the audience.
Next:
The game was boring until the end.I enjoyed the game and think it would have been much better if I'd used a TIVO or some such and watched it without the commercials. And they did seem to create more then the usual number of opportunities for commercials.
Yes, the commercials. I didn't pay enough attention to them. My laptop was open and I was working on some financial statements that needed to be done yesterday. However, I did kind of listen and Andrew sums up the high point of the event nicely:
The funniest line of the entire evening wasn't meant to be funny. In the list of side effects for the erectile dysfunction drug Cilas was this dire warning (paraphrased): If an erection lasts more than four hours, seek immediate medical attention.My wife and I were both ears only at this time but it got our attention, our laughs and several minutes of amusing discussion.
Update: Tegan has a complete rundown of all the ads. Counting the ad package at the end of the game there were 29 breaks. Somewhere there was an American football game....
