March 30, 2004

Downloading has an Impact on Music Sales

The impact, though, is very small and in some cases positive:

This estimated effect is statistically indistinguishable from zero despite a narrow standard error. The economic effect is also small. Even in the most pessimistic specification, five thousand downloads are needed to displace a single album sale. We also find that file sharing has a differential impact across sales categories. For example, high selling albums actually benefit from file
sharing.
So, as has been recently mentioned here the content providers and in particular the RIAA might want to take another look at their business models. Perhaps the artists should consider whether they really want to be involved with the RIAA members.

On the other hand Newmark's Door links to this study which argues that there is a significant impact. I hope Craig does take a closer look at the two studies and write something on their comparative validity from a technical perspective.

Initial link to the Strumpf Oberholzer-gee study via Boing Boing.

Posted by Steve on March 30, 2004
follow me on Twitter