Dave Johnson, Seeing the Forest, has a solution to counter the right’s massive propaganda machine: stop funding specific programs. Instead:

Moderate and progressive philanthropists and foundations must step up to the plate and begin providing general operating funding to advocacy organizations…

He has a point, but he probably needs to come up with a way to double the effort given the 30 year head start that must be overcome. And, while I agree with Dave that it is not the politicians who will change public opinion they can, indeed, influence the philanthropists to make sound long term investments.