Bad Culture found this at the Washington Post:

But no, Mr. Land’s station is pioneering the latest descent into pay-for-play journalism: It’s selling segments on its “Today”-style morning program. For $2,500 you can buy four to six minutes of what is in fact an infomercial — though only the most eagle-eyed viewers would be able to figure that out. No mention of payment is made during the segment; the only reference is a small-type, four-second display during the closing credits.

This would be no big deal if these segments were obviously commercials but they aren’t and hopefully their ratings will soon reflect lie.