“The number-one popular gripe against Google is that they’re watching everything we do online and using it to monetize us. That one doesn’t bother me in the slightest. The services are free so someone’s gotta pay the rent, and that’s the advertisers.”
Tim Bray, Ongoing, Google + 1yr 2015-03-29
Well, there are other ways to pay the rent. The fact that Google and its fellow data collectors are gathering so much personal information is beyond creepy. These apps are not free and the price that the users are paying may be far too high in both the short and long runs.