Blogrolling Outage on Wednesday 9/15

Uhh, how many of you that use are aware that they have planned an outage from 12-3 PM EDT for tomorrow 9/15?
UPDATE (9/15): This outage has been rescheduled to 9/16 from 3-6 PM EDT.
I am a big Blogrolling fan and user but it does not speak well of an organizations customer service reputation to take their service down during what is, at least in the US, probably the busiest part of the day.
Whatever their reasoning they should tell a more complete story.
NB: Expect this to impact other services that scan and utilize these links.