Marketing

Truth in Advertising?

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The Economist sent and advertising insert in the paper this morning. One of those accept 4 free trial issues without obligation offerings. Ok, I thought, I’ll look through the rest of the 12 page flier.
Well, on page 2 is their big don’t you want to be like them pitch with a large headline reading: Leaders read it. Why? Hmmm, good question. Well it was a good question until I noticed the picture of the most prominent of the three displayed leaders. You guessed it: w.
You probably know that w is not a noted reader. Why does The Economist want us to believe he actually reads their magazine or are they simply conflating receiving the magazine (pg 3 of add) with actually reading the magazine?
Perhaps Jane Galt or someone else associated with the magazine could explain?

What???

This entry was posted in ashcroft Capitalism Domestic Terrorism Law Enforcement Marketing Patriot Act on by

Just why is this allowed?

But today was my first experience with the special “premier” security screening. While other travelers waited in long lines, first to have their bags checked and then to pass through the metal detectors, I was whisked through.
This apparent perk makes me more then uncomfortable. It makes me a bit angry and my answer to a question that Kleiman asks later in his post iis that, no, it is not a good idea to let folks buy their way out the regular security line!!

Online Banking

This entry was posted in Business US Information Internet Marketing Technology on by

There was a brief mention on Marketplace today of the increasing numbers of folks using various online banking services. I frequently check my account balances and move funds between accounts. It is very handy.
There are some things I do not do. For instance, I do not use the online bill payer service. Sure, it is very easy to use. Certainly much easier then the telephone based bill paying service that I tried out 20 years ago and much easier than a version on online bill paying I tried 10 or so years ago.
The reason I do not use it is simple. It is not as reliable and timely at getting my payment posted to the account of my creditor as putting a check in the mail. That is to say that the banks, at least my bank, are not making use of the technology at hand to provide the service. It should be trivial to mail the check or, best, post to my creditor’s account within one day.
My bank offers approximately 4-5 day service which includes the possibility that they won’t even mail a check for 4-5 days. Until they fix this I’ll keep buying stamps.